';
if(linkno=="link1")
{
//alert("link1");
var txt='www.bleedindia.co.in Times of India’s ‘Lead India‘ campaign aims at finding new and capable Indian political leaders, and encourages people to vote for the right candidates. The Bleed India Campaign, commissioned by TOI and executed in partnership with Bawa Broadcasting, was a spoof of the Lead India Campaign, making mockery of the Indian Political scenario and urging users NOT to vote. The task was to generate all the content, which included online games, wallpapers, screensavers, e-greetings, to create a visually rich website with a lot of Flash animation. A whole section was dedicated to a fake candidate, Pappu Raj, with his bizarre manifesto. User interaction was encouraged in the Polls, Message Board and Awards sections. ';
var img_txt='
';
work_viral_clearOther();
//document.getElementById('link1').style.backgroundColor='#3DBCE9';
document.getElementById('SUB_MENU').innerHTML='BLEED INDIA';
document.getElementById('second_content').innerHTML=txt;
document.getElementById('image_tab').innerHTML=img_txt;
document.getElementById('viaearth').innerHTML='';
scroll(0,0);
}
if(linkno=="link2")
{
//alert("link1");
var txt='Heroes is a TV show on Star World, which features characters with superpowers. For the launch of the second season on the show, a viral campaign and microsite were created. The viral was hugely successful in a very short period of time. ';
var img_txt='
';
work_viral_clearOther();
//document.getElementById('link2').style.backgroundColor='#3DBCE9';
document.getElementById('SUB_MENU').innerHTML='HEROES MINDREADER';
document.getElementById('second_content').innerHTML=txt;
document.getElementById('image_tab').innerHTML=img_txt;
document.getElementById('viaearth').innerHTML='';
scroll(0,0);
}
if(linkno=="link3")
{
var txt='vh1india.com/godsofguitar ‘Gods of Guitar’ was a one-month campaign with shows dedicted to guitar legends on the music channel Vh1. The microsite was built in html with downloadable wallpapers and a contest. ';
var img_txt='
';
work_viral_clearOther();
//document.getElementById('link3').style.backgroundColor='#3DBCE9';
document.getElementById('SUB_MENU').innerHTML='VH1 GODS OF GUITAR';
document.getElementById('second_content').innerHTML=txt;
document.getElementById('image_tab').innerHTML=img_txt;
document.getElementById('viaearth').innerHTML='';
scroll(0,0);
}
//link for TOI
if(linkno=="link4")
{
var txt='Client: Bawa Broadcasting The Times of India’s ‘A Day In The Life Of India’campaign celebrated the weird, crazy and quirky aspect of Indian life, and invited users to submit their videos, photos etc on the same subject. We worked with Bawa Broadcasting to create online content and goodies for a part of the www.day.in website, which the users can interact and play with. Two flash games, e-postcards, and screensavers based on Indian craziness, were created. Video opening sequences to brand the submitted videos were created. ';
var img_txt='
';
work_viral_clearOther();
//document.getElementById('link3').style.backgroundColor='#3DBCE9';
document.getElementById('SUB_MENU').innerHTML='A DAY IN THE LIFE OF INDIA';
document.getElementById('second_content').innerHTML=txt;
document.getElementById('image_tab').innerHTML=img_txt;
document.getElementById('viaearth').innerHTML='';
scroll(0,0);
}
}
function work_viral_clearOther()
{
/*document.getElementById('link1').style.backgroundColor='#3d3d3f';
document.getElementById('link2').style.backgroundColor='#3d3d3f';
document.getElementById('link3').style.backgroundColor='#3d3d3f';
*/
}
